The song “Pyala” by performer AIGEL, which became the soundtrack to the series “Words of a Boy,” took first place in the global top 200 Shazam. This track turned out to be as popular as the series itself.
"The Boy's Word. Blood on the Asphalt" is a crime drama about youth gangs in Kazan in the late 1980s. The series was created by director Zhora Kryzhovnikov based on the book by Robert Garayev “The Boy’s Word. Criminal Tatarstan of the 1970s—2010s.” It quickly gained popularity in Russia and in early December was among the top 5 best TV series on the Kinopoisk website.