The publisher of GTA 6 is committed to providing players with content that far exceeds the cost of the game, and wants the price tag itself to be welcome news to gamers.
According to GameSpot, Take-Two CFO Strauss Zelnick was asked at a recent financial results meeting about his views on pricing the publisher's entire catalog, and the GTA franchise in particular. Obviously, the cost of GTA 6 is of interest to many, but Zelnick cleverly evaded a direct answer. Recall that a few years ago, it was Take-Two that became the first publisher to put a $70 price tag on a game with NBA 2K21, and this has since been adopted by many other publishers for next-gen games, including Sony and Square Enix.
In 2023, Zelnick stated that he thought players were happy paying $70 for games, and that opinion hasn't changed.
While this doesn't mean an imminent price increase for GTA 6, it's almost certain that the price of the new installment in the series will be at least $70 when it releases in the fall of 2025. We should also expect other editions that include additional content that will be of interest to gamers.