The Chinese staged a review-bombing Total War: Warhammer 3

Daniel Ahmad, Senior Analyst at Niko Partners, said on Twitter that Total War: Warhammer 3's strategy was generally received positively, but 72% of all Chinese reviews are negative.

The Total War series is very popular in China, but the game has not received an official release in China. Total War: Three Kingdoms has become the fastest-selling game in the series, largely due to the fact that it was also released in China

If earlier Creative Assembly shared the keys only with the largest bloggers and streamers, then the third part was sent to a larger number of people, including small bloggers and streamers. At the same time, the Chinese are unhappy with how the company promoted the game in their country. Fans of Total War are upset and believe that the content makers have not done their job by issuing keys to uninterested individuals.

In his message, Daniel Ahmad also stated that the Creative Assembly acknowledged the mistakes made.