There may be a new brand coming to the graphics card market soon

Softbank's management is planning to enter the chip and graphics card market, according to a new Bloomberg story.

The source suggests that the organization will expand the range of activities of its subsidiary Arm Holdings, adding capacity for the production of chips for working with AI. It is supposed to allocate 100 billion dollars, of which Softbank will pay only a third (the rest of the money, apparently, will give outside investors).

If the company succeeds, it could become the first worthy competitor for Nvidia, which is still acting as a monopoly in the production of such chips.