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Japanese developers will no longer focus on Western audiences

Apparently, the promotion of American and European values does not affect sales very well.
Japanese developers will no longer focus on Western audiences

Yesuke Matsuda, who is the head of the studio at Square Enix, said that it is time for Japanese developers to stop targeting Western audiences in their work. Also, Eastern companies should not imitate American and European companies, but maintain their own identity, which favorably affects the level of sales.

Indeed, the Japanese gaming market has been in decline lately, whereas it used to be one of the largest. Of course, no one downplays the importance of success in the international gaming arena, but you should not forget about your own citizens either.

Apparently, attempts to adopt the propaganda of European and Western values in Japanese titles will gradually cease. You give even more beautiful girls with magnificent forms!



Author
Edward Dmitriev
Date of publication
19 April 2022