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Advertising elements may appear in Electronic Arts projects in the future, according to Andrew Wilson, CEO of the corporation.
On a conference call with analysts and investors, Wilson emphasized that EA is actively exploring opportunities to integrate advertising materials into AAA projects. There are several teams working on the issue right now. Wilson did not specify in what form this advertising can be realized, but it is possible that it will be virtual billboards placed in game worlds.
An example of the realization of such an approach can already be seen in American Truck Simulator, where real advertising is placed on the road billboards. Nevertheless, advertising will not appear in Electronic Arts projects in the near future. Wilson emphasizes that the company is approaching this issue with great caution, and all developments in this area are still in the early stages.
Astrum Entertainment has officially unveiled Bellatores, a new Action MMORPG that will be released in Russia and the CIS. Players will find themselves in a brutal and realistic world of medieval fantasy, where five great factions fight for dominance using strategy, political intrigue and combat skills. This project promises a deep role-playing experience with complete freedom of character development and a dynamic combat system that makes every fight unpredictable.
The new team PvPvE first-person shooter offers unique multi-arena mechanics and transformable weapons, and the events unfold in a futuristic world where corporations have long held power, and gladiatorial battles have become commonplace.
Stalker 2: Heart of Chornobyl has a ton of Easter eggs scattered throughout the Zone. In addition to the apocalyptic landscape and terrifying mutated creatures, the game contains hidden secrets, pop culture references, and allusions.
The ESforce eSports holding, together with the Russian Computer Sports Federation, with the assistance of the BASE platform, announced the start of the first tournament in the new Superball series – EPIC Superball: Season 1. The competition will be held from December 7 to 22 and will include three key stages: open qualifications, a group tournament and a playoff.
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