The Economist analyzes the reasons for the decline in interest in the movie universe

Recently, the Western edition of The Economist published an article on the decline in viewers' interest in the Marvel movie universe. The journalists are trying to understand why the superhero factory has begun to lose its appeal.

According to the authors, the problem lies in several factors. First, the departure from the project of many talented directors, screenwriters and actors who participated in the creation of the Infinity Stone Saga, led to a decline in the quality of subsequent films. New creative teams could not repeat the success of their predecessors, and their works became less interesting for the audience.

Secondly, the ban on showing Marvel films in China between 2020 and 2022 played a significant role. Despite the lifting of restrictions, Chinese viewers have already missed a number of movies and it is difficult for them to return to the franchise. The situation is exacerbated by the absence in China of the Disney+ service, which broadcasts series related to the movie universe.

The Economist also points to the oversaturation of the market with Marvel products. Since 2021, the company has averaged 3.3 movies and 3.7 TV series per year, which is tiring audiences and putting undue strain on creative teams and special effects departments. New viewers who want to join KVM now need to watch 33 movies and 11 seasons of TV series, which is too much of a task. In addition, the emphasis on the multiverse requires viewers to watch additional prior movies.

Despite all these problems, The Economist believes that it is too early to talk about a complete decline in interest in superhero movies. The success of such films as Guardians of the Galaxy: Part 3 and Spider-Man: Web of Universes proves that good superhero movies still attract audiences.

The publication hints that Marvel just needs to start making quality movies again to regain the audience's lost interest.