The distribution of GTA 5 allowed Epic Games to attract almost 7 million users to the Epic Store

Epic Games has been pampering its fans with free giveaways in its store for several years now, but not all of them have attracted genuine interest. Especially against this background, Grand Theft Auto 5 stands out: when Epics began their distribution in May 2020, the store’s servers literally “frozen” and worked with varying degrees of success for several hours. And as it became known, quite objective reasons with actually real numbers contributed to this ...

So, on August 19, 2021, The Verge publishing house discovered in the public domain a list of documents that appeared in a lawsuit between Epic Games and Apple. The Verge then released these materials, and one of the graphs clearly showed that during the distributions of Civilization 6 and Subnautica alone, about 3.5 million people registered in the Epic Store digital store. But GTA 5 attracted almost 7 million new users to the epic bosom! Not to mention, EGS also posted great sales data after the promotion ended.

Given such an excellent result, "epics" still lag behind their main competitor in the face of Steam; according to EGS, about 58 million people visit their store every month, while Steam had this figure (at the end of 2020) equal to the number of more than 120 million users.

Despite the rapid development of EGS, the functionality of the store is still limited. For example, it is not known how many purchases are made by all these registered users. Finally, there are no statistics on secondary and fake accounts.

Recall that the free distribution of GTA 5 in the Epic Store took place from May 14 to May 21, 2020.