Microsoft plans to add real brand ads to free games

There was a rumor on the network that Microsoft was thinking about introducing an additional way to monetize their games. We are talking about free projects distributed according to the f2p model - they plan to integrate banners with advertising of real brands into them.

It is reported that in this way Microsoft wants to attract the attention of new developers, who at the starting time will be paid almost all of the advertising revenue. In order not to anger the audience of players, the bosses of the corporation are trying to do everything carefully, promising to allow only selected brands to participate in the advertising campaign.

It is quite expected that even such “neat work” will cause a serious negative for users, since f2p projects already have a fairly working monetization scheme in the form of micropayments.